Content brief template
![A content brief template for content marketers, managers, or strategists who need to share relevant information and instructions with a writer.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/35296486-d25c-4bcc-a7a5-8df59edc2d5d/desktop.png)
このテンプレートについて
This content brief helps clarify a piece’s overall direction and focus, giving the writer enough information to know what to aim for without overwhelming them with detail—it’s called a brief for a reason 😉
It's organised into 4 blocks that cover:
1. Audience → the people you’re writing content for
2. Brand → the company and product behind the piece
3. Context → piece-specific instructions (e.g. keywords or internal links requirements)
4. Details → useful information for planning and building the piece